Essays in microeconomics
Abstract/Contents
- Abstract
- This dissertation theoretically analyzes how competition among firms affects their strategic choice of information provision, which is particularly important for internet businesses. The first chapter is motivated by crowd-sourced recommender platforms that organize social learning about ``experience goods'' by recommending items based on information collected from previous users. In order to balance making good recommendations and collecting information about new products, platforms ``experiment'' with products. This chapter studies how market structure affects experimentation over the life cycle of a product. Chapter two is inspired by targeting in internet advertising auctions, in which publishers decide how much information about user characteristics to reveal to advertisers. Revealing information increases efficiency, yet a monopolistic seller may prefer to hide information. When sellers are competing for potential bidders, a policy of providing more information can be a means of attracting bidders. This chapter investigates how the intensity of competition among sellers affects their incentives to reveal horizontal information.
Description
| Type of resource | text |
|---|---|
| Form | electronic; electronic resource; remote |
| Extent | 1 online resource. |
| Publication date | 2016 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Associated with | He, Johanna |
|---|---|
| Associated with | Stanford University, Graduate School of Business. |
| Primary advisor | Bulow, Jeremy |
| Primary advisor | Skrzypacz, Andrzej, 1973- |
| Thesis advisor | Bulow, Jeremy |
| Thesis advisor | Skrzypacz, Andrzej, 1973- |
| Thesis advisor | Lambert, Nicolas, 1979- |
| Advisor | Lambert, Nicolas, 1979- |
Subjects
| Genre | Theses |
|---|
Bibliographic information
| Statement of responsibility | Johanna He. |
|---|---|
| Note | Submitted to the Graduate School of Business. |
| Thesis | Thesis (Ph.D.)--Stanford University, 2016. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2016 by Johanna Yuan He
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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