Discourse and Deceit: Native Advertising, Influencer Marketing, and the Increasing Corrosion of Public Trust
Abstract/Contents
- Abstract
- This thesis analyzes the deceptive promotional practices of native advertising and influencer marketing, examining how existing literature on the former may be applied to the understudied latter. The thesis argues that both practices engender public skepticism towards public discourse, thus undermining democratic self-governance. Building on this argument, the thesis suggests influencer marketing may be an even more pernicious threat to public discourse than native advertising by virtue of undermining public trust not only in media content but also in the common person. Turning to the issue of regulation, the thesis argues that given the severity of the threat these deceptive promotional practices pose to public discourse, the Federal Trade Commission both can and should take a significantly more prescriptive regulatory approach. To conclude, the thesis emphasizes the dangers of failing to adequately address novel forms of commercial deception as technology advances.
Description
| Type of resource | text |
|---|---|
| Date created | May 2017 |
Creators/Contributors
| Author | Sohn, Minkee |
|---|---|
| Degree granting institution | Stanford University, Department of Communication |
| Primary advisor | Glasser, Theodore |
Subjects
| Subject | marketing |
|---|---|
| Subject | deception |
| Subject | influencer |
| Subject | ethics |
| Subject | native advertising |
| Subject | FTC |
| Subject | regulation |
| Genre | Thesis |
Bibliographic information
Access conditions
- Use and reproduction
- User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.
- License
- This work is licensed under a Creative Commons Attribution Non Commercial No Derivatives 3.0 Unported license (CC BY-NC-ND).
Preferred citation
- Preferred Citation
- Sohn, Minkee. (2017). Discourse and Deceit: Native Advertising, Influencer Marketing, and the Increasing Corrosion of Public Trust. Stanford Digital Repository. Available at: http://purl.stanford.edu/yz173sw5694
Collection
Undergraduate Honors Theses, Department of Communication, Stanford University
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- Contact
- minkees@stanford.edu
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