Visual propaganda, popular culture, and nation-state building in Argentina under peronism (1946-1955)
Abstract/Contents
- Abstract
- This dissertation explores the visual program that post-war Peronist Argentina generated and standardized from 1946 to 1955 through the visual and conceptual analysis of the propaganda volume La nación Argentina: justa, libre, soberana (1950), the fourth-grade textbook La Argentina de Perón (Perón's Argentina, 1954), the second-grade schoolbook Ya sé leer (I Already Know How to Read, 1954), and a representative selection of black and white photographs drawn from the Archivo General de la Nación in Buenos Aires. Since Peronist cultural artifacts and its propaganda visual program emerged at the intersection of governmental policies of modernization, the struggle of avant-garde practices to counteract the encroachment of popular culture, and the regime's endeavors to intensify a process of nation-building and at the same time open itself to international markets, this dissertation also examines the cultural and political axes that buttressed Peronism. Peronism basically employed a set of conservative visual strategies, such as the iconographical repertoire of children's literature, and the narrative and visual techniques drawn from 1920s American advertisement, and from cinematic melodrama borrowed from the content of Hollywood-type movie fan magazines. It also appropriated the photographic conventions from both earlier studio photographs—which formally portrayed royalty or Argentinean heroes—, and from press pictures that depicted Argentinean presidents participating in political events. This dissertation demonstrates how Eva and Perón built a successful political empire upon the relationship between public relations, propaganda efforts and visual resources.
Description
| Type of resource | text |
|---|---|
| Form | electronic; electronic resource; remote |
| Extent | 1 online resource. |
| Publication date | 2013 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Associated with | Cepero Amador, Iliana |
|---|---|
| Associated with | Stanford University, Department of Art and Art History. |
| Primary advisor | Wolf, Bryan Jay |
| Thesis advisor | Wolf, Bryan Jay |
| Thesis advisor | Kumar, Aishwary |
| Thesis advisor | Ma, Jean, 1972- |
| Thesis advisor | Martinez-Ruiz, Barbaro |
| Advisor | Kumar, Aishwary |
| Advisor | Ma, Jean, 1972- |
| Advisor | Martinez-Ruiz, Barbaro |
Subjects
| Genre | Theses |
|---|
Bibliographic information
| Statement of responsibility | Iliana Cepero-Amador. |
|---|---|
| Note | Submitted to the Department of Art and Art History. |
| Thesis | Thesis (Ph.D.)--Stanford University, 2013. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2013 by Iliana Cepero Amador
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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