Matching driver state with persuasive message in cars : effects on pro-environmental attitude and behavior
Abstract/Contents
- Abstract
- This dissertation work examines the effects of matching an individual's psychological state (i.e., cognitive or experiential information processing) with a message coming from an in-car interface in order to promote eco-friendly attitudes and behaviors. In Study 1, followed by experimental priming to activate rational or experiential driving orientation, participants were exposed to either self-benefit or world-benefit images while driving the car simulator. In Study 2, followed by the same system activation manipulation, participants heard ecological driving tips framed in terms of either the message source's thoughts or its feelings. Two laboratory studies using a car simulator demonstrated that providing information consistent with the driver's driving orientation (rational or experiential) significantly enhanced driver attitudes and eco-safe driving performance. This finding suggests the importance of a consistency effect for persuasion in cars.
Description
| Type of resource | text |
|---|---|
| Form | electronic; electronic resource; remote |
| Extent | 1 online resource. |
| Publication date | 2014 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Associated with | Lee, Key Jung |
|---|---|
| Associated with | Stanford University, Department of Communication. |
| Primary advisor | Iyengar, Shanto |
| Thesis advisor | Iyengar, Shanto |
| Thesis advisor | Bailenson, Jeremy |
| Thesis advisor | Frank, Michael C, (Professor of human biology) |
| Thesis advisor | Reeves, Byron, 1949- |
| Advisor | Bailenson, Jeremy |
| Advisor | Frank, Michael C, (Professor of human biology) |
| Advisor | Reeves, Byron, 1949- |
Subjects
| Genre | Theses |
|---|
Bibliographic information
| Statement of responsibility | Key Jung Lee. |
|---|---|
| Note | Submitted to the Department of Communication. |
| Thesis | Thesis (Ph.D.)--Stanford University, 2014. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2014 by Key Jung Lee
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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