Marketing Medical Technologies
Abstract/Contents
- Abstract
- When introducing a new medical device such as "invisible" orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Prescott, Thomas discusses the necessity of clinical research documentation and sales and marketing materials targeting both patients and practitioners as essential tools for product push. Prescott points out introducing new devices is particularly challenging when the technology does not improve patient mortality.
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | October 21, 2010 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Prescott, Thomas |
|---|
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/xp272cj8768 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2010 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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