What makes livestreaming enjoyable? Understanding the impacts of livestreaming affordances on hedonic media experiences
Abstract/Contents
- Abstract
- Live streaming refers to technology that can broadcast video to a remote audience in the instant that it is captured. This dissertation identified three affordances of live streaming platforms: media liveness, shared attention, and social information, and provided empirical evidence for the influence of these affordances on emotional and relational processes during live streaming. The current research draws on shared-attention theory to examine the effects of large-scale shared attention on hedonic media experiences, and the moderating roles of media liveness and social information on shared attention effects. Study 1 employed a 2 (attentional focus: shared vs. unshared) by 2 (media liveness: live vs. recorded) between-subjects design. Data from 652 participants online showed that shared attention increased positive emotions during a media experience, and fostered a sense of social connection and belonging compared to unshared attention. Live streamed media, however, neither intensified emotional experiences nor boosted social bonding compared to recorded media. As a follow-up, Study 2 employed a 2 (attentional focus: shared vs. unshared) by 2 (social information: present vs. absent) between-subjects design to investigate the moderating role of social information. Data from 750 participants revealed that shared attention increased emotional arousal compared to unshared attention in the presence of social information, and that the effect of shared attention on social bonding was stronger when the social information was present versus absent. Taken together, the dissertation findings suggest that it may not be the liveness of the live streaming that benefits emotional experiences of media use, but rather the shared attention and exchange of social information associated with live streaming that carries important emotional and relational implications.
Description
| Type of resource | text |
|---|---|
| Form | electronic resource; remote; computer; online resource |
| Extent | 1 online resource. |
| Place | California |
| Place | [Stanford, California] |
| Publisher | [Stanford University] |
| Copyright date | 2021; ©2021 |
| Publication date | 2021; 2021 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Author | Luo, Mufan |
|---|---|
| Degree supervisor | Hancock, Jeff |
| Thesis advisor | Hancock, Jeff |
| Thesis advisor | Bailenson, Jeremy |
| Thesis advisor | Reeves, Byron, 1949- |
| Thesis advisor | Zaki, Jamil, 1980- |
| Degree committee member | Bailenson, Jeremy |
| Degree committee member | Reeves, Byron, 1949- |
| Degree committee member | Zaki, Jamil, 1980- |
| Associated with | Stanford University, Department of Communication |
Subjects
| Genre | Theses |
|---|---|
| Genre | Text |
Bibliographic information
| Statement of responsibility | Mufan Luo. |
|---|---|
| Note | Submitted to the Department of Communication. |
| Thesis | Thesis Ph.D. Stanford University 2021. |
| Location | https://purl.stanford.edu/xh147st9899 |
Access conditions
- Copyright
- © 2021 by Mufan Luo
- License
- This work is licensed under a Creative Commons Attribution 3.0 Unported license (CC BY).
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