Essays in industrial organization
Abstract/Contents
- Abstract
- This dissertation examines the welfare effects of policies in online advertising, the movie industry, and the pharmaceutical market. By combining empirical analysis with structural modeling, it evaluates how these policies affect consumers and firms, identifies market imperfections, and assesses the potential for regulatory intervention to enhance social welfare. The first chapter investigates the welfare implications of sponsored product advertising on retail platforms like Amazon. The findings suggest that removing advertising could benefit consumers and sellers under a fixed commission rate by eliminating low-quality sponsored results and reducing prices, but would harm them if Amazon optimally adjusts the commission rate. The study recommends limiting sponsored positions rather than banning advertising altogether. The second chapter, co-authored with Luming Chen and Xuejie Yi, studies vertical integration in China's movie industry. The results indicate that vertical integration helps mitigate distortions from revenue-sharing contracts, but steers demand toward integrated movies. Overall, vertical integration increases consumer surplus with considerable heterogeneity across markets. The final chapter, co-authored with Shengmao Cao and Xuejie Yi, analyzes a competitive bidding program in China's pharmaceutical market. While the program successfully reduces prices, it raises concerns about distortions in drug choices. The study suggests that competitive bidding can enhance consumer welfare if the brand premium is deemed irrelevant to welfare considerations.
Description
| Type of resource | text |
|---|---|
| Form | electronic resource; remote; computer; online resource |
| Extent | 1 online resource. |
| Place | California |
| Place | [Stanford, California] |
| Publisher | [Stanford University] |
| Copyright date | 2024; ©2024 |
| Publication date | 2024; 2024 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Author | Yu, Chuan, 1994- |
|---|---|
| Degree supervisor | Einav, Liran |
| Degree supervisor | Gentzkow, Matthew |
| Thesis advisor | Einav, Liran |
| Thesis advisor | Gentzkow, Matthew |
| Thesis advisor | Ostrovsky, Michael |
| Thesis advisor | Yurukoglu, Ali |
| Degree committee member | Ostrovsky, Michael |
| Degree committee member | Yurukoglu, Ali |
| Associated with | Stanford University, School of Humanities and Sciences |
| Associated with | Stanford University, Department of Economics |
Subjects
| Genre | Theses |
|---|---|
| Genre | Text |
Bibliographic information
| Statement of responsibility | Chuan Yu. |
|---|---|
| Note | Submitted to the Department of Economics. |
| Thesis | Thesis Ph.D. Stanford University 2024. |
| Location | https://purl.stanford.edu/wz770vp9125 |
Access conditions
- Copyright
- © 2024 by Chuan Yu
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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