Essays on the antecedents and consequences of attitudinal advocacy
Abstract/Contents
- Abstract
- People are more divided, and less open to opposing views, than they have been in years. For example, Democrats and Republicans are further apart ideologically than at any point in the past two decades (Pew Research Center 2017). People rarely engage with individuals from across the divide (Eagly, Kulesa, Chen, and Chaiken 2001); even when they do, it often does not lead to meaningful change. In my research, I am interested in how to bridge this divide by better understanding how people change their own minds and aim to change the minds of others. Specifically, I aim to understand advocacy and attitude change from a values perspective: How can we leverage individuals' important values in order to encourage attitude change and advocacy? Under what circumstances do these values lead to unintended consequences? A primary motivation for holding and expressing attitudes is their value-expressive function (Katz 1960). In other words, individuals derive satisfaction from expressing attitudes appropriate to their personal values and their self-concept. In my dissertation, I explore the consequences of this link between values and attitudes. In Essay 1 (Catapano, Tormala, & Rucker 2019, Psychological Science), I explore this relationship in a self-persuasion context. I find that, despite the common wisdom that perspective-taking improves intergroup relationships, when individuals try to take the other side's perspective in an argument generation context, they generate arguments that are incongruent with their own values. As a result, they are less receptive to the opposition, and show less attitude change. In Essay 2, I explore how values affect attitude sharing. I find that individuals view their attitudes as more value expressive when those attitudes are framed in terms of positions they support rather than positions they oppose. As a result, individuals are more likely to share their views when they think in terms of support rather than opposition--even when the two are logically equivalent (e.g. supporting "gun control is good" versus opposing "gun control is bad"). This effect is also driven by a perception that expressing an attitude in terms of what an individual supports leads to greater liking than expressing the same attitude in terms of what they oppose. Together, these essays enhance our understanding of values and the role they play in attitude expression and persuasion.
Description
| Type of resource | text |
|---|---|
| Form | electronic resource; remote; computer; online resource |
| Extent | 1 online resource. |
| Place | California |
| Place | [Stanford, California] |
| Publisher | [Stanford University] |
| Copyright date | 2020; ©2020 |
| Publication date | 2020; 2020 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Author | Catapano, Rhiannon Angelica |
|---|---|
| Degree supervisor | Aaker, Jennifer Lynn |
| Degree supervisor | Tormala, Zakary L |
| Thesis advisor | Aaker, Jennifer Lynn |
| Thesis advisor | Tormala, Zakary L |
| Thesis advisor | Levav, Jonathan, 1975- |
| Degree committee member | Levav, Jonathan, 1975- |
| Associated with | Stanford University, Graduate School of Business |
Subjects
| Genre | Theses |
|---|---|
| Genre | Text |
Bibliographic information
| Statement of responsibility | Rhia Catapano. |
|---|---|
| Note | Submitted to the Graduate School of Business. |
| Thesis | Thesis Ph.D. Stanford University 2021. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2020 by Rhiannon Angelica Catapano
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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