Harnessing the Power of Early Adopters

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Abstract/Contents

Abstract
After a very hi-profile startup failure, author Ries, Eric and other co-founders launched a second startup product in just six months - with technically hazardous results. Rather than investing the resources necessary to craft quality software, they decided to switch tactics and release a buggy version quickly to determine if the product could find a market. Ries found that early adopters - often more visionary than the company founders - were a huge asset in streamlining product development. Working with them from the very early stages allowed for a better-engineered product and broader mainstream market success. Ries offers suggestion on how to find these initial users; often through search engine marketing and Google AdWords, StumbleUpon campaigns, and creative Facebook ads.

Description

Type of resource moving image
Extent 1 digital video file
Place Stanford (Calif.)
Date created September 30, 2009
Language English
Digital origin born digital
Sound content sound
Color content color

Creators/Contributors

Speaker Ries, Eric

Subjects

Subject Entrepreneurship
Subject Business
Genre Filmed lectures

Bibliographic information

Location https://purl.stanford.edu/wy901vm0862
Location SC1209
Repository Stanford University. Libraries. Department of Special Collections and University Archives

Access conditions

Use and reproduction
The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
Copyright
Copyright © 2009 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.

Collection

Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings

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