A Comparative Analysis of Augmented Reality Technologies and Their Marketability in the Consumer Electronics Segment
Abstract/Contents
- Abstract
- In this paper, we analyze past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular Augmented Reality devices. We analyze marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other papers have discussed some of these topics, none of them has discussed them with an interdisciplinary lens. We also attempt to understand how recent Augmented Reality and Virtual Reality devices have been perceived in society and reported by media. This research includes human-computer interaction expert interviews, historical evolution models for consumer technology, and socio-cultural and political analyzes.
Description
| Type of resource | text |
|---|---|
| Date created | [ca. 2016] |
Creators/Contributors
| Author | Roitman, Lucas |
|---|---|
| Primary advisor | Shrager, Jeff |
| Advisor | Sato, Kyoko |
| Contributing author | Winograd, Terry |
| Contributing author | Di Pirro, Kevin |
| Degree granting institution | Stanford University, Department of Humanities and Sciences |
Subjects
| Subject | augmented reality |
|---|---|
| Subject | marketing |
| Subject | computer vision |
| Subject | artificial intelligence |
| Subject | computer interfaces |
| Subject | projections |
| Subject | media campaigns |
| Subject | magic leap |
| Subject | meta |
| Subject | google glass |
| Subject | stanford |
| Subject | microsoft hololens |
| Subject | military interfaces |
| Subject | marketability |
| Subject | oculus rift |
| Subject | pokemon go |
| Genre | Thesis |
Bibliographic information
Access conditions
- Use and reproduction
- User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.
- License
- This work is licensed under a Creative Commons Attribution 3.0 Unported license (CC BY).
Preferred citation
- Preferred Citation
- Roitman, Lucas, Shrager, Jeff, Winograd, Terry. (2016). A comparative analysis of Augmented Reality technologies and their marketability in the consumer electronics segment. Stanford Digital Repository. Available at: http://purl.stanford.edu/vy805pr3670
Collection
Stanford University, Program in Science, Technology and Society, Honors Theses
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- Contact
- roitman@cs.stanford.edu
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