Role of evaluation and market feedback in innovation and search
Abstract/Contents
- Abstract
- A slow but powerful revolution in organizational decision-making has been unfolding in the last decades. The stereotypical charismatic executive who generates brilliant ideas out of thin air and sees the exact value in every idea in a heartbeat is a rare sight nowadays. This is especially true in Silicon Valley, where, ironically, many still worship the epitome of that stereotype, Steve Jobs. The sheer brilliance of the charismatic executive is replaced by a variety of rigorous techniques such as A/B testing or crowdsourcing that are designed and optimized to extract information from people outside of the organization's boundaries. This revolution is perhaps best reflected in the contemporary primacy of the concept of product-market fit, which imagines organizations as machines for understanding their environments, first and foremost. In this three-part dissertation, I accomplish two goals. First, I examine how the diffusion of randomized business experiments (A/B testing) and crowdsourcing have moved the idea evaluation and selection out of organizations' boundaries. Second, I study how idea generation is endogenous to the selection method in organizations. Drawing on models of bounded rationality and learning in organizational theory, my dissertation investigates the effects of different evaluation processes and how the anticipated feedback from those processes determines the search for innovation. In the first chapter, I ask how the adoption of experimentation as a selection method shapes the direction of innovation. The second chapter examines the interaction between the variation and selection stages of organizational innovation by investigating individuals' idea generation patterns under internal and external evaluation systems. The final chapter examines the effect of success and failure on experimentation-based iterative search behavior.
Description
| Type of resource | text |
|---|---|
| Form | electronic resource; remote; computer; online resource |
| Extent | 1 online resource. |
| Place | California |
| Place | [Stanford, California] |
| Publisher | [Stanford University] |
| Copyright date | 2021; ©2021 |
| Publication date | 2021; 2021 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Author | Deniz, Berk Can |
|---|---|
| Degree supervisor | Sorensen, Jesper B, 1967- |
| Thesis advisor | Sorensen, Jesper B, 1967- |
| Thesis advisor | Barnett, William P |
| Thesis advisor | Clement, Julien (Julien Alexandre Romain) |
| Degree committee member | Barnett, William P |
| Degree committee member | Clement, Julien (Julien Alexandre Romain) |
| Associated with | Stanford University, Graduate School of Business |
Subjects
| Genre | Theses |
|---|---|
| Genre | Text |
Bibliographic information
| Statement of responsibility | Berk Can Deniz. |
|---|---|
| Note | Submitted to the Graduate School of Business. |
| Thesis | Thesis Ph.D. Stanford University 2021. |
| Location | https://purl.stanford.edu/vm958rq6546 |
Access conditions
- Copyright
- © 2021 by Berk Can Deniz
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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