A Study of Korean Corporations’ Strategies for Expanding into the Chinese Market: Focus on the Strategy for Distribution Channels

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Abstract/Contents

Abstract: Many industrialized countries including Korea are expanding into Chinese market. This study reflects logical ways for Korean companies to expand successfully into Chinese market. Examining mainly focuses on Korean companies around Chinese boarder and Pohai region. The study first raises significance and purpose of the study. Then, it begins with theoretically examining channel selection process of distribution such as considering OEM export and DI. After that, hypotheses were made mainly regarding the relationship between transactional asset peculiarity and transaction costs. Finally I introduce variables, sampling, data collection, and analyzing methods which leads to careful analysis of samples and survey participants. With data analysis and testing hypotheses, I found that Korean companies can approach Chinese market with increasing export or investment. Also the tendencies of switching from investing in labor intensive to capital intensive industries were found. On the other hand, the study also suggests that Chinese market needs to be categorized since it is such a huge market. Lastly in order to succeed in Chinese market, differentiated characteristics of Korean companies are needed from Japanese or American companies. Some limitations of the study were found due to small sample size, only testing certain industry and credibility of survey.

Type of resource	text
Date created	May 2007

Author	Koo, Bonwoong (Brian)
Primary advisor	Rothwell, Geoffrey
Degree granting institution	Stanford University, Department of Economics

Subject	Stanford Department of Economics
Genre	Thesis

Location	https://purl.stanford.edu/vj752gq3903

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Preferred Citation: Koo, Bonwoong (Brian). (2007). A Study of Korean Corporations’ Strategies for Expanding into the Chinese Market: Focus on the Strategy for Distribution Channels . Stanford Digital Repository. Available at: https://purl.stanford.edu/vj752gq3903

Stanford University, Department of Economics, Honors Theses

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