Celebrating Twenty-Five Years of Cardcaptor Sakura: A Print and Digital Publishing History of Manga from 1996 to 2021

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Abstract/Contents

Abstract: Manga’s materiality significantly alters the reading experience, and by studying these properties it becomes possible to document how changes in a fan-reader’s personal or shared reading experience inform a type of humanistic manga publishing history for Japan and North America as well as globally. What does this rise in manga’s popularity which took it from a national to a global product look like? CLAMP’s Cardcaptor Sakura and Cardcaptor Sakura Clear Card tell us thanks to extensive republishing efforts by four different publishers over a span of twenty-five years. While this thesis only touched one aspect of this phenomenon by trying to address how manga publishing transformed from one where the most esteemed manga artist said it would not become global to one where multiple editions of a series are present outside its country of origin, it grew to comment on manga as a global product with origins in Japan due to the remarkable spreadability of digital manga.

Author	Rahbar, Victoria
Degree granting institution	Stanford University, Stanford Global Studies, Center for East Asian Studies
Thesis advisor	Inoue, Miyako

Subject	Stanford Global Studies
Subject	East Asian Studies
Subject	Manga Studies
Subject	Cardcaptor Sakura
Subject	CLAMP (Mangaka group)
Subject	TokyoPop (Firm)
Subject	Kōdansha
Subject	Mixx Entertainment
Subject	Dark Horse Comics
Subject	Comic books, strips, etc.
Subject	Comic books, strips, etc. > Collectors and collecting
Subject	Comic books, strips, etc. > Publishing > History
Subject	Graphic novels
Subject	Japan
Subject	Japanese comic books, strips, etc.
Genre	Text
Genre	Thesis

Location	https://purl.stanford.edu/tw471dm1352

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License: This work is licensed under a Creative Commons Attribution Non Commercial No Derivatives 4.0 International license (CC BY-NC-ND).

Preferred citation: Rahbar, V. (2021). Celebrating Twenty-Five Years of Cardcaptor Sakura: A Print and Digital Publishing History of Manga from 1996 to 2021. Stanford Digital Repository. Available at http://purl.stanford.edu/tw471dm1352

Stanford Center for East Asian Studies Thesis Collection

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