Decision analytic approach to customer experience design
Abstract/Contents
- Abstract
- Customer experience influences purchasing behavior. How do we measure this subjective phenomenon called customer experience? What are the best approaches to design customer experience? In my dissertation I present a new approach to assessing customer experience using emotion cues, which is a departure from commonly used self-reporting methods like surveys. I also demonstrate a modeling approach to designing customer experience that can offer more actionable insights than best practices and basic principles. I call this the Decision Analytic Approach to Customer Experience Design.
Description
| Type of resource | text |
|---|---|
| Form | electronic; electronic resource; remote |
| Extent | 1 online resource. |
| Publication date | 2011 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Associated with | Han, Byungwook Christopher |
|---|---|
| Associated with | Stanford University, Department of Management Science and Engineering |
| Primary advisor | Howard, Ronald A. (Ronald Arthur), 1934- |
| Thesis advisor | Howard, Ronald A. (Ronald Arthur), 1934- |
| Thesis advisor | Giese-Davis, Janine (Janine Ellen), 1956- |
| Thesis advisor | Leifer, Larry J |
| Advisor | Giese-Davis, Janine (Janine Ellen), 1956- |
| Advisor | Leifer, Larry J |
Subjects
| Genre | Theses |
|---|
Bibliographic information
| Statement of responsibility | Byungwook Christopher Han. |
|---|---|
| Note | Submitted to the Department of Management Science and Engineering. |
| Thesis | Thesis (Ph.D.)--Stanford University, 2011. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2011 by Byungwook Christopher Han
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
Also listed in
Loading usage metrics...