Fashion changes : the role of the audience in the fashion cycle

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Abstract/Contents

Abstract
Why do we like the things that we like? Why do our tastes change over time, and why are we unable to predict these changes in advance? Despite a long tradition of research into these questions, it remains notoriously difficult to predict which previously unpopular and unfashionable things will become fashionable or popular tomorrow, and even more difficult to anticipate the reverse. Over the course of three separate but thematically connected empirical studies, I deploy a combination of empirical approaches (agent-based simulation models, a survey experiment, analysis of population-level survey data) and work to uncover demand-side mechanisms and processes relevant to understanding macro-level popularity fluctuations and consumption trends. Altogether, the three studies contribute to ongoing debates regarding the mechanisms governing fashion change.

Description

Type of resource text
Form electronic resource; remote; computer; online resource
Extent 1 online resource.
Place California
Place [Stanford, California]
Publisher [Stanford University]
Copyright date 2021; ©2021
Publication date 2021; 2021
Issuance monographic
Language English

Creators/Contributors

Author Westenberger, Scott Cooper
Degree supervisor Granovetter, Mark S
Thesis advisor Granovetter, Mark S
Thesis advisor Goldberg, Amir
Thesis advisor Pedulla, David S, 1982-
Degree committee member Goldberg, Amir
Degree committee member Pedulla, David S, 1982-
Associated with Stanford University, Department of Sociology

Subjects

Genre Theses
Genre Text

Bibliographic information

Statement of responsibility Scott Westenberger.
Note Submitted to the Department of Sociology.
Thesis Thesis Ph.D. Stanford University 2021.
Location https://purl.stanford.edu/tm184gy5581

Access conditions

Copyright
© 2021 by Scott Cooper Westenberger
License
This work is licensed under a Creative Commons Attribution 3.0 Unported license (CC BY).

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