Products for Life, Customers for Life

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Abstract/Contents

Abstract: McDonough + Partners lead McDonough, William points out that manufacturers can utilize the same resources repeatedly, and build a lifetime buying relationship with their customer in the process. By closing the product cycle - that is, designing goods with their deconstruction and reconstruction in mind - product developers are uniquely poised to deepen their customer relationship. McDonough cites a case study of a carpet manufacturer that employs Cradle to Cradle design. Customers "lease" the carpet, and are offered financial incentive to return it after its term of use, where the manufacturer can strip it, reuse the backing, and replenish the fibers into new design - keeping toxic chemicals out of the environment, and unwanted product from the landfill.

Speaker	McDonough, William

Location	https://purl.stanford.edu/td951db0318
Location	SC1209
Repository	Stanford University. Libraries. Department of Special Collections and University Archives

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Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings

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