You are only as old as you feel : the influence of subjective age on consumer behavior
Abstract/Contents
- Abstract
- This dissertation explores the impact of subjective age (how old people feel) on consumer behavior. First, I develop the construct of subjective age by exploring what it means to people, and find that it is possible to experimentally manipulate subjective age. In the first chapter of the dissertation, I find that when people are made to feel older, rather than younger, they act in more pro-social ways. In the second chapter of my dissertation, I find that when people are made to feel older, rather than younger, they display a positivity effect, which leads them to feel less regret about negative outcomes, and increases their willingness to take risks.
Description
| Type of resource | text |
|---|---|
| Form | electronic; electronic resource; remote |
| Extent | 1 online resource. |
| Publication date | 2015 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Associated with | Rozenkrants, Bella |
|---|---|
| Associated with | Stanford University, Graduate School of Business. |
| Primary advisor | Levav, Jonathan, 1975- |
| Thesis advisor | Levav, Jonathan, 1975- |
| Thesis advisor | Huang, Szu-chi |
| Thesis advisor | Wheeler, S. Christian |
| Advisor | Huang, Szu-chi |
| Advisor | Wheeler, S. Christian |
Subjects
| Genre | Theses |
|---|
Bibliographic information
| Statement of responsibility | Bella Rozenkrants. |
|---|---|
| Note | Submitted to the Graduate School of Business. |
| Thesis | Thesis (Ph.D.)--Stanford University, 2015. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2015 by Bella Rozenkrants
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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