Case Studies of Failure
Abstract/Contents
- Abstract
- After designing about a dozen computer products, Numenta's Hawkins, Jeff recalls that two - among them the Palm Pilot - were very successful, half were good, and the remaining were market failures. Here, Hawkins discusses his thinking behind some of his product flops. He also tells the story of a fulfillment disaster that occurred with the launch of the Handspring Visor. After the online ordering system failed, every one of the product's tens of thousands of customers had to be called individually and asked if they'd received their order.
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | May 13, 2009 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Hawkins, Jeff |
|---|
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/sb868dd5021 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2009 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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