Discrete Choice Models with Heterogeneous Preferences and Consideration

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Abstract/Contents

Abstract
This paper proposes a discrete choice model where decision makers differ both in their preferences as well as in the products they consider – their consideration sets. The paper shows how to point identify both the preference distribution and the consideration set formation mechanism under a wide range of assumptions and consideration set formation mechanisms. In particular, we show that identification can be attained even when the consideration changes with preferences as well as with (many of the) product characteristics. We compare our model with the standard mixed logit model and the pure characteristics demand model. We illustrate the properties of our approach and its computational advantages in large scale simulations and an empirical application.

Description

Type of resource text
Date created July 14, 2021

Creators/Contributors

Author Aguiar, Victor H.
Author Barseghyan, Levon
Author Molinari, Francesca
Organizer of meeting Santos, Andres
Organizer of meeting Shaikh, Azeem
Organizer of meeting Wolak, Frank

Subjects

Subject economics
Genre Text
Genre Working paper
Genre Grey literature

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This work is licensed under a Creative Commons Attribution 4.0 International license (CC BY).

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Preferred citation
Aguiar, V., Barseghyan, L., and Molinari , F. (2022). Discrete Choice Models with Heterogeneous Preferences and Consideration. Stanford Digital Repository. Available at https://purl.stanford.edu/sb297jv3738

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