Affective influences on consumer decision making under uncertainty
Abstract/Contents
- Abstract
- This dissertation investigates various affective influences on decision making under risk and uncertainty. The first essay of the dissertation shows that the relationship between physiological arousal and risk-taking is more nuanced than previously found. The results demonstrate that lower levels of physiological arousal increase sensitivity to expected values of risky prospects, leading to more adaptive decisions, instead of increasing or decreasing risk seeking across the board. The second essay of the dissertation elucidates how anticipated guilt can lead to choices of uncertain options over certain ones, establishing how choosing uncertain outcomes can serve as a guilt reduction mechanism. Finally, the third essay investigates neural affective correlates of consumer disengagement from consumption episodes that have uncertain rewards that are known only as they unfold over time and exhibits how data from a neural focus group can improve forecasts of market-level behavior.
Description
| Type of resource | text |
|---|---|
| Form | electronic resource; remote; computer; online resource |
| Extent | 1 online resource. |
| Place | California |
| Place | [Stanford, California] |
| Publisher | [Stanford University] |
| Copyright date | 2018; ©2018 |
| Publication date | 2018; 2018 |
| Issuance | monographic |
| Language | English |
Creators/Contributors
| Author | Acikalin, Mehmet Yavuz |
|---|---|
| Degree supervisor | Shiv, Baba, 1960- |
| Thesis advisor | Shiv, Baba, 1960- |
| Thesis advisor | Khan, Uzma Aslam |
| Thesis advisor | Knutson, Brian |
| Degree committee member | Khan, Uzma Aslam |
| Degree committee member | Knutson, Brian |
| Associated with | Stanford University, Graduate School of Business. |
Subjects
| Genre | Theses |
|---|---|
| Genre | Text |
Bibliographic information
| Statement of responsibility | Mehmet Yavuz Acikalin. |
|---|---|
| Note | Submitted to the Graduate School of Business. |
| Thesis | Thesis Ph.D. Stanford University 2018. |
| Location | electronic resource |
Access conditions
- Copyright
- © 2018 by Mehmet Yavuz Acikalin
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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