Compelling Choices in Start-Up Marketing
Abstract/Contents
- Abstract
- Marketing is not an event; it's a cumulative process, says Jay Coen Gilbert, one of the founders of non-profit B Labs. Building a brand happens first with the community you serve, giving your presence heft and volume more than the sum of its parts. For the start-up, the best PR efforts don't come from money, as larger market players will always outspend you. But compelling choices - such as a provocative TV ad or a magazine title - are potent tools toward owning both a message and a distribution channel.
Description
Type of resource | moving image |
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Extent | 1 digital video file |
Place | Stanford (Calif.) |
Date created | February 27, 2008 |
Language | English |
Digital origin | born digital |
Sound content | sound |
Color content | color |
Creators/Contributors
Speaker | Gilbert, Jay Coen |
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Subjects
Subject | Entrepreneurship |
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Subject | Business |
Genre | Filmed lectures |
Bibliographic information
Location | https://purl.stanford.edu/px118fx1573 |
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Location | SC1209 |
Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2008 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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