How to Find Customers
Abstract/Contents
- Abstract
- Target your customer and their needs, says Tristan Harris, founder of Apture. His company recently hired a community manager to target ideal bloggers to beta test their products. Jeff Seibert, founder of Increo Solutions, Inc., agrees that you need to build a specific customer profile then find out where they hangout online. Summing it up, the underlying philosophy in getting customers, explains Josh Reeves, founder of unwrapped, inc., is to be scrappy, opportunistic and have a strategy in getting that customer. When you're at a coffee shop, bring up your company. "You never know where that conversation will lead."
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | February 18, 2010 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Garrity, Steve | |
|---|---|---|
| Speaker | Harris, Tristan | |
| Speaker | Lockhart, Kimber | |
| Speaker | Reeves, Josh |
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/pk969yv6725 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2010 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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