Market Selection
Abstract/Contents
- Abstract
- Scott describes his experience at Stratacom where for the first 5 years the company lost a lot of money and had modest revenue growth, and then after some refocusing of resources, the company did really well and was eventually bought out for 5 billion dollars. He explains that what changed was their target market, and not the people in the company. He states that identifying markets with high growth and attaching oneself to such markets is very valuable.
Description
Type of resource | moving image |
---|---|
Extent | 1 digital video file |
Place | Stanford (Calif.) |
Date created | December 18, 2006 |
Language | English |
Digital origin | born digital |
Sound content | sound |
Color content | color |
Creators/Contributors
Speaker | Kriens, Scott |
---|
Subjects
Subject | Entrepreneurship |
---|---|
Subject | Business |
Genre | Filmed lectures |
Bibliographic information
Location | https://purl.stanford.edu/ny638st7379 |
---|---|
Location | SC1209 |
Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2006 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
View other items in this collection in SearchWorksAlso listed in
Loading usage metrics...