Need a Nudge? Findings and recommendations from an analysis of StraighterLine's Academy nudge messaging platform

<a href="https://embed.stanford.edu/iframe/?url=https%3A%2F%2Fpurl.stanford.edu%2Fnv657tt7387" class="su-underline">Show Content</a>

Abstract/Contents

Abstract: This project was in partnership with StraighterLine, a subscription-based, low-cost online college credit provider. StraighterLine sought to improve the efficacy of its automated platform of nudge message emails, with the ultimate aim of improving course completion rates. This project provides a review and executive summary of the existing literature regarding nudge messaging and adult learning. The findings were then used to create a nudge message criteria/checklist. Finally, the checklist was used to evaluate all 44 messages in the StraighterLine Academy nudge message platform. Eight messages from that platform were targeted for an A-B test. These messages were edited and improved based on the checklist. The findings, summary, and sample emails were arranged in a slide deck presentation and presented to the StraighterLine C-suite.

Type of resource	text
Date created	April 30, 2020

Author	Saito, Eric

Location	https://purl.stanford.edu/nv657tt7387

Use and reproduction: User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.
License: This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).

Preferred Citation: Saito, Eric. (2020). Need a Nudge? Findings and recommendations from an analysis of StraighterLine's Academy nudge messaging platform. Stanford Digital Repository. Available at: https://purl.stanford.edu/nv657tt7387

Policy, Organization Leadership Studies (POLS) Program Field Projects, Graduate School of Education

Loading usage metrics...