Silicon Valley restaurants innovate solutions for unique economic challenges

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Abstract/Contents

Abstract

Typical restaurants in Silicon Valley struggle with rising labor costs, labor shortage, rent increases and fierce competitions with tech giants’ free cafeterias.

According to Zillow, a one-bedroom apartment in Silicon Valley costs more than $3,000 in 2017. Likewise, the rental prices for restaurants have been increasing over the years. According to Palo Alto’s Planning Department, the average monthly rental rate for retail in 2015 is roughly $10,000 per month for 2,000 square feet, a 20 percent increase from 2013.

These economic pressures have impacted Mid-Peninsula restaurant owners' ability to hire and retain quality staff. Meanwhile, tech giants like Facebook are hiring away full-service restaurants’ best chefs, line cooks, dishwashers and servers with wages, benefits and incentives that restaurant owners find hard to match.

At a time when costs of living and labor are high in Silicon Valley, some restaurants are trying to use cutting-edge technology and innovations to be successful in one of America’s most difficult restaurant scenes.

Description

Type of resource text
Date created June 7, 2017

Creators/Contributors

Author Lin, Siqi
Advisor Nguyen, Dan
Degree granting institution Department of Communication, Stanford University

Subjects

Subject restaurant
Subject Silicon Valley
Subject economic pressure
Subject tech companies
Subject innovation
Subject free cafeterias
Genre Thesis

Bibliographic information

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Zillow: Palo Alto Home Values: https://www.zillow.com/palo-alto-ca/home-values/

Bureau of Labor Statistics: Occupational Employment Statistics: https://www.bls.gov/oes/current/oes351011.htm#st

The Wall Street Journal: Facebook Presses for More Pay for Janitors, Cooks: https://www.wsj.com/articles/facebook-presses-for-more-pay-for-janitors-cooks-1431489602

Palo Alto Planning Department: http://www.cityofpaloalto.org/civicax/filebank/documents/54633

Palo Alto Online: Zibibbo restaurant shutters after 17 years in downtown Palo Alto
https://www.paloaltoonline.com/news/2014/04/09/zibibbo-restaurant-shutters-after-17-years

Santa Cruz Sentinel: Palantir Technologies scoops up Palo Alto office space: http://www.santacruzsentinel.com/article/NE/20160430/NEWS/160439988

U.S. Department of Labor: Minimum Wages for Tipped Employees: https://www.dol.gov/whd/state/tipped.htm

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Preferred Citation
Lin, Siqi. (2017). Silicon Valley restaurants innovate solutions for unique economic challenges. Stanford Digital Repository. Available at: https://purl.stanford.edu/my252mc2098

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Masters Theses in Journalism, Department of Communication, Stanford University

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