High Velocity Media: What's Next in Online Advertising Revenue

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Abstract/Contents

Abstract
If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Perkins, Tony, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Draper, Tim, Founder and a Managing Director of Draper Fisher Jurvetson, all comment on how Madison Avenue must learn to bridge the gap between advertising dollars and new media. Furthermore, Draper quotes a case study of DFJ's investment in website Glam; that despite no initial business plan, new revenue-sharing models with bloggers made it the world's 10th largest media site. The panel also points out that for the next generation, YouTube is a more important brand than NBC.

Description

Type of resource moving image
Extent 1 digital video file
Place Stanford (Calif.)
Date created February 25, 2009
Language English
Digital origin born digital
Sound content sound
Color content color

Creators/Contributors

Speaker Draper, Tim
Speaker Moe, Michael
Speaker Perkins, Tony

Subjects

Subject Entrepreneurship
Subject Business
Genre Filmed lectures

Bibliographic information

Location https://purl.stanford.edu/mw810pr6797
Location SC1209
Repository Stanford University. Libraries. Department of Special Collections and University Archives

Access conditions

Use and reproduction
The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
Copyright
Copyright © 2009 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.

Collection

Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings

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