A Customer's Unknown Delight
Abstract/Contents
- Abstract
- In conversation with Stanford's Seelig, Tina, KPCB's Komisar, Randy points out that while customer feedback is a good idea, it should not be the de facto driver for products and solutions. Too often, consumers miss the mark on inventions (such as ATM's and mobile phones) because they can't conceive that they would ever need them. The smart entrepreneur, says Komisar, asks questions to determine if there is a market need, rather than testing a first-to-market product itself.
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | April 7, 2010 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Komisar, Randy, 1954- |
|---|
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/ms828ss0702 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2010 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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