Weekend Warriors Discover the Pivot
Abstract/Contents
- Abstract
- Before Gross, Bill founded Idealab, he started Knowledge Adventure, an early educational software company. In this clip, Gross shares how Knowledge Adventure discovered its major pivot through direct interaction with customers. In an effort initially meant to reach sales targets, employees served as a "weekend warriors" demonstrating products in retail outlets. This effort revealed the need to target their software products to specific ages, a key insight to the company's future success.
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | February 23, 2011 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Gross, Bill |
|---|
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/mn625fc0666 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2011 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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