What is a Product?
Abstract/Contents
- Abstract
- Product is everything, says Smule Co-Founder and CEO Smith, Jeff. While his entrepreneurial experiences taught him the impact of sales and marketing, Smith still sees product as king. Smith also describes how marketing succeeds when it features use cases of the product experience that customers can share.
Description
Type of resource | moving image |
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Extent | 1 digital video file |
Place | Stanford (Calif.) |
Date created | October 3, 2012 |
Language | English |
Digital origin | born digital |
Sound content | sound |
Color content | color |
Creators/Contributors
Speaker | Smith, Jeff |
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Subjects
Subject | Entrepreneurship |
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Subject | Business |
Genre | Filmed lectures |
Bibliographic information
Location | https://purl.stanford.edu/mg121yt0342 |
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Location | SC1209 |
Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2012 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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