The impact of identity, situation, and action framing on environmental behavior
- Individuals often possess multiple motivations when making decisions related to the environment ranging from the desire to cut down on their utility expenditures to the desire to reduce their environmental footprint. The complexity of optimizing given these multiple motivations may lead individuals to employ rule-based heuristics like March and Olson's logic of appropriateness. March and Olson theorize that, in many situations, behavior is guided by internalized rules of "appropriateness" (March and Olson 1995) where appropriateness is determined by answering the (explicit or implicit) question "what would a person like me do in a situation like this". As a result, choices may depend upon how individuals conceptualize their identity ("what kind of person am I?"), the situation ("what kind of situation is this?"), and the action being considered ("what kind of action is this?"). Each of these conceptualizations is potentially labile and responsive to features of the choice environment. In my dissertation, I explore how approaches that shift the construal of identity, situation, and action can be used to change behaviors in the realm of environmental politics and policy. Chapter 1 tests whether activating an evidence-based identity increases belief-updating among policymakers. Chapter 2 explores how different types of rooftop solar incentives shape the inferences that individuals make about descriptive and injunctive norms. Chapter 3 investigates how a novel non-linear "streak" incentive shapes electricity consumption.
|Type of resource
|electronic resource; remote; computer; online resource
|1 online resource.
|McKanna, Kelley Courtney
|Miller, Dale T
|Miller, Dale T
|Degree committee member
|Stanford University, Department of Environment and Resources
|Statement of responsibility
|Kelley C. McKanna.
|Submitted to the Department of Environment and Resources.
|Thesis Ph.D. Stanford University 2022.
- © 2022 by Kelley Courtney McKanna
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