Entertainment-Education and Narrative Persuasion in the Context of the Culture Cycle and Communication Theories
Abstract/Contents
- Abstract
- Media narratives are an extremely powerful communication tool that affect society, culture, and individuals in many ways. As people increasingly reject explicit persuasive attempts, the work of spreading prosocial and health information that was previously disseminated through directly persuasive outlets will fall to interwoven narratives that do not interrupt the freely selected user experience of media, and utilize entertainment tactics that elude perception. Using Markus and Conner’s (2013) culture cycle framework throughout, I will use theories of communication and media psychology to illustrate how narratives intersect with culture at the individual level (and at the levels of interactions, institutions, and ideas). Through the lens of cultivation theory, this paper sheds light on how inadvertent pieces of media narratives can maintain invisible social structures that privilege certain ways of being, and suggest how these same pathways might be used to dismantle these structures in the future. Much of the focus will be on how culture, social information, and internal processes influence the attitudes and behaviors of the individual in the context of persuasion and change. This paper also describes why narrative persuasion is effective, especially in the media environment of today, and why it is important to consider this potential impact in health and prosocial realms. Additionally, I will explore how storytelling and narrative processing change the way messages are perceived, and highlight the strengths of entertainment-education and narrative storylines in the context of both the culture cycle and communication theory.
Description
| Type of resource | text |
|---|---|
| Date created | June 2018 |
Creators/Contributors
| Author | Lim, Liliana Danielle |
|---|---|
| Primary advisor | Reeves, Byron, 1949- |
| Degree granting institution | Stanford University, Department of Communication |
Subjects
| Subject | media |
|---|---|
| Subject | culture |
| Subject | entertainment education |
| Subject | narrative persuasion |
| Subject | communication |
| Subject | media studies |
| Subject | Stanford University Department of Communication |
| Genre | Thesis |
Bibliographic information
Access conditions
- Use and reproduction
- User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.
- License
- This work is licensed under a Creative Commons Attribution Non Commercial No Derivatives 3.0 Unported license (CC BY-NC-ND).
Preferred citation
- Preferred Citation
- Lim, Liliana D. (2018). Entertainment-Education and Narrative Persuasion in the Context of the Culture Cycle and Communication Theories. Stanford Digital Repository. Available at: https://purl.stanford.edu/jq679sn3377
Collection
Masters Theses in Media Studies, Department of Communication, Stanford University
View other items in this collection in SearchWorksContact information
- Contact
- lili.lim24@gmail.com
Also listed in
Loading usage metrics...