Acting on Customer Discovery
Abstract/Contents
- Abstract
- Customer feedback simply cannot be outsourced, according to serial entrepreneur Blank, Steve. Here he shares an anecdote demonstrating the importance of founders speaking directly to customers. Blank recalls how entrepreneur Alan Michaels was forced to listen to customer needs and altered his product accordingly. These changes turned single-digit sales into the thousands, and resulted in an eventual $400 million company sale.
Description
| Type of resource | moving image |
|---|---|
| Extent | 1 digital video file |
| Place | Stanford (Calif.) |
| Date created | October 1, 2008 |
| Language | English |
| Digital origin | born digital |
| Sound content | sound |
| Color content | color |
Creators/Contributors
| Speaker | Blank, Steven G. |
|---|
Subjects
| Subject | Entrepreneurship |
|---|---|
| Subject | Business |
| Genre | Filmed lectures |
Bibliographic information
| Location | https://purl.stanford.edu/jf813fm1740 |
|---|---|
| Location | SC1209 |
| Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).
- Copyright
- Copyright © 2008 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Collection
Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings
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