The false consensus effect : projection or conformity?

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Abstract/Contents

Abstract
The false consensus effect (FCE) is one of the most frequently cited phenomena in the social sciences and is widely presumed to illustrate how attitudes can shape perceptions. Yet, rarely have researchers directly tested this presumption. The purpose of this research is to address this gap in the literature. I begin with a review of the mechanisms presently thought to account for the FCE, formalizing them in causal diagrams that make explicit the mediational and moderational stories implicit in the explanations. Then, I describe what evidence exists for each of these explanations. And, finally, I report the results of four studies that tested the causal direction of the FCE. Study 1 manipulated participants' attitudes and found no impact of the resulting attitude change on perceptions of others' attitudes. Study 2 employed instrumental variable analysis to estimate the impact of participants' attitudes on their perceptions of others' attitudes and found no such impact. Study 3 tested an alternative explanation of the FCE: conformity to perceived social norms. Consistent with this claim, a manipulation of perceptions of others' attitudes influenced people's own attitudes. Applying covariance structure modeling to longitudinal data, Study 4 found evidence that perceptions of others' attitudes influence participants' own attitudes but no evidence that people's own attitudes shape perceptions of others' attitudes. Thus, instead of documenting attitude-distorted perceptions of others, the false consensus "effect" appears to result from one of the oldest social psychological phenomena in the literature: conformity to perceived social norms.

Description

Type of resource text
Form electronic; electronic resource; remote
Extent 1 online resource.
Publication date 2010
Issuance monographic
Language English

Creators/Contributors

Associated with Gauthier, Lori Donay
Associated with Stanford University, Department of Communication
Primary advisor Krosnick, Jon A
Thesis advisor Krosnick, Jon A
Thesis advisor Fishkin, James S
Thesis advisor Iyengar, Shanto
Thesis advisor Reeves, Byron, 1949-
Advisor Fishkin, James S
Advisor Iyengar, Shanto
Advisor Reeves, Byron, 1949-

Subjects

Genre Theses

Bibliographic information

Statement of responsibility Lori D. Gauthier.
Note Submitted to the Department of Communication.
Thesis Thesis (Ph. D.)--Stanford University, 2010.
Location electronic resource

Access conditions

Copyright
© 2010 by Lori Donay Gauthier
License
This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).

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