Dove, Real Beauty, and Pseudo Social Change: The Consumption, Commodification, and Commercialization of the Body Positive Movement.

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Abstract/Contents

Abstract: This essay won or received an honorable mention for The Boothe Prize for excellence in first-year writing. The Boothe Prize recognizes and rewards outstanding expository and argumentative writing by undergraduate students in the first-year Writing and Rhetoric classes, Integrated Learning Environments, and Thinking Matters programs. In each award-winning essay, student writers demonstrate clarity of argument, excellent integration of research-based evidence, and compelling prose style. In this essay, Caroline Utz considers beauty campaigns and body positivity movements in contemporary America and their social justice, diversity, and capitalism implications, ultimately arguing that these campaigns are in fact detrimental to marginalized people and those seeking body acceptance.

Type of resource	text
Date created	2020

Author	Utz, Caroline
Advisor	Zhang, Yanshuo

Subject	Program in Writing and Rhetoric
Subject	beauty
Subject	body positivity
Subject	Dove
Genre	Article

Location	https://purl.stanford.edu/fh052jc9258

Use and reproduction: User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.

Preferred Citation: Utz, Caroline and Zhang, Yanshuo. (2020). Dove, Real Beauty, and Pseudo Social Change: The Consumption, Commodification, and Commercialization of the Body Positive Movement. Stanford Digital Repository. Available at: https://purl.stanford.edu/fh052jc9258

Boothe Prize Winners, Stanford University

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