Performative propaganda engagement : how celebrity fandom engages with state propaganda in China

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Abstract/Contents

Abstract
Established research on authoritarian information control has extensively examined the top-down dissemination of political propaganda and its impact on public attitudes and behaviors. This research introduces a novel theory, performative propaganda engagement, which focuses on individuals who engage with state propaganda in a performative manner to benefit an individual or a group they align with, rather than genuinely endorsing or promoting propaganda. Through mixed methods research approaches, this research empirically investigates performative propaganda engagement within the realm of Chinese online celebrity fandom, a rising cultural force on Chinese social media. The findings reveal that celebrity fans in China actively incorporate the promotion of state propaganda into their daily activities, aiming to enhance the visibility and reputation of their celebrities. I find that celebrity fans performatively engage with state propaganda through three mechanisms — celebrity mobilization, direct state mobilization, and algorithmic visibility manipulation. By exploring the manifestations of performative propaganda engagement, this research contributes to a deeper understanding of the downstream effects of authoritarian information control, contemporary fandom culture in China, the metrics-driven nature of social media ecosystem, and authoritarian resilience in the digital age.

Description

Type of resource text
Form electronic resource; remote; computer; online resource
Extent 1 online resource.
Place California
Place [Stanford, California]
Publisher [Stanford University]
Copyright date 2023; ©2023
Publication date 2023; 2023
Issuance monographic
Language English

Creators/Contributors

Author Lu, Yingdan
Degree supervisor Pan, Jennifer, 1981-
Thesis advisor Pan, Jennifer, 1981-
Thesis advisor Christin, Angèle
Thesis advisor Hancock, Jeff
Thesis advisor Xu, Yiqing
Degree committee member Christin, Angèle
Degree committee member Hancock, Jeff
Degree committee member Xu, Yiqing
Associated with Stanford University, School of Humanities and Sciences
Associated with Stanford University, Department of Communication

Subjects

Genre Theses
Genre Text

Bibliographic information

Statement of responsibility Yingdan Lu.
Note Submitted to the Department of Communication.
Thesis Thesis Ph.D. Stanford University 2023.
Location https://purl.stanford.edu/dr773fy3863

Access conditions

Copyright
© 2023 by Yingdan Lu
License
This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).

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