Surviving in China’s Sharing Bike Business: A Five Forces Analysis of Hellobike’s Strategies
Abstract/Contents
- Abstract
- Although named the “sharing bike” in China, the Internet bike rental industry does not belong to the classic sharing economy. But the misplaced name did not hinder the industry in becoming one of the most sought-after investing fields since 2014. Though countless entrepreneurs and investors tried to ride this wave, only a few found success. Given fierce competition in the industry, Hellobike, a late-coming, small Internet bike rental bike company, grew rapidly in 2018, while massive industry giants collapsed. Even when ofo and Mobike, the once leading competitors in the industry, struggled to sustain their business, Hellobike fostered the most potential to continue developing. Therefore, the critical question for this thesis is why did Hellobike survive while many other companies failed, especially when compared against the two Internet bike rental companies: ofo and Mobike? Based on Porter’s Five Forces Model, this thesis will analyze the causes of Hellobike’s success from five different perspectives, disclosing its strategies to survive fierce Internet bike rental competition and achieve strong, positive growth.
Description
| Type of resource | text |
|---|---|
| Date created | December 2019 |
Creators/Contributors
| Author | Xu, Fengyi |
|---|---|
| Degree granting institution | Stanford University, Stanford Global Studies, Center for East Asian Studies |
| Primary advisor | Dasher, Richard |
Subjects
| Subject | Stanford Global Studies |
|---|---|
| Subject | East Asian Studies |
| Subject | Chinese business |
| Subject | sharing economy |
| Subject | Internet bike rental |
| Subject | Five Forces |
| Subject | competition strategy |
| Genre | Thesis |
Bibliographic information
Access conditions
- Use and reproduction
- User agrees that, where applicable, content will not be used to identify or to otherwise infringe the privacy or confidentiality rights of individuals. Content distributed via the Stanford Digital Repository may be subject to additional license and use restrictions applied by the depositor.
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
Preferred citation
- Preferred Citation
- Xu, Fengyi. (2019). Surviving in China’s Sharing Bike Business: A Five Forces Analysis of Hellobike’s Strategies . Stanford Digital Repository. Available at: https://purl.stanford.edu/cm282qf0439
Collection
Stanford Center for East Asian Studies Thesis Collection
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- Contact
- fengyixsnyder@gmail.com
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