Challenges in Cracking Big Markets

<a href="https://embed.stanford.edu/iframe/?url=https%3A%2F%2Fpurl.stanford.edu%2Fbz742xf9197" class="su-underline">Show Content</a>

Abstract/Contents

Abstract: Orr, Dominic, CEO of Aruba Networks, responds to a question about whether startups have a chance of cracking markets owned by big competitors. Orr suggests that startups often can find niches in big markets because they have greater speed to execution. However, Orr argues that success in a big market may be more than simply creating a niche but rather success is creating a large, sustainable business. Orr argues that the challenge of creating a large business is that you attract the attention of large competitors who try to destroy you. At the same time, as a company grows, it too eventually becomes vulnerable to smaller startups with even greater relative speed to execution.

Speaker	Orr, Dominic

Location	https://purl.stanford.edu/bz742xf9197
Location	SC1209
Repository	Stanford University. Libraries. Department of Special Collections and University Archives

Use and reproduction: The materials are open for research use and may be used freely for non-commercial purposes with an attribution. For commercial permission requests, please contact the Stanford University Archives (archivesref@stanford.edu).

Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings

Loading usage metrics...