Interview with Elliott Sopkin, 2013 October 02
Abstract/Contents
- Abstract
- Elliot Sopkin discusses his work in public relations in the semiconductor industry, first at Fairchild Semiconductor and then at AMD (Advanced Micro Devices). 00:00:37: Introduction 00:01:23: Interview begins. Elliott Sopkin recounts his background and education and shift from journalism career to joining Fairchild Semiconductor in the public relations department. 00:10:09: Sopkin discusses his public relations work at Fairchild improving the company's relationships with technical magazines and other publications. 00:21:44: Sopkin discusses how he became involved with AMD (Advanced Micro Devices), running the human resources department and corporate communications. 00:27:22: Sopkin discusses the early startup days of AMD, working long hours, being careful about money, ambiguous job responsibilities, and diverse personalities. 00:43:30: Sopkin discusses Ed Turney's wild sales meetings, agressive tactics, and personality. 00:52:22: Sopkin discusses AMD advertisement created by ad agency Keye Donna and Pearlstein announcing partnership with Intel, and subsequent problems and lawsuits between the two companies. 00:58:10: Sopkin discusses leaving AMD because he was to become a father, naming his son after Jerry Sanders, later consulting work, and AMD christmas parties. 01:15:01: Sopkin relates anecdotes about Jerry Sanders. Interviewed by Geri Hadley, October 2nd, 2013, in Palo Alto, California.
Description
Type of resource | moving image |
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Date created | October 2, 2013 |
Language | English |
Digital origin | reformatted digital |
Sound content | Sound |
Color content | Color |
Broadcast standard | NTSC |
Creators/Contributors
Interviewee | Sopkin, Elliot |
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Subjects
Subject | Fairchild Camera and Instrument Corporation |
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Subject | Advanced Micro Devices |
Subject | Semiconductors |
Subject | Public relations |
Subject | Publicity |
Subject | Advertising |
Subject | Marketing |
Genre | Filmed interviews |
Bibliographic information
Note | Reformatted by Stanford University Libraries 2017-2018. |
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Source ID | m0741_sopkin_2013-10-02 |
Location | https://purl.stanford.edu/zh561cx1031 |
Location | M0741 |
Repository | Stanford University. Libraries. Department of Special Collections and University Archives |
Access conditions
- Use and reproduction
- While Special Collections is the owner of the physical and digital items, permission to examine collection materials is not an authorization to publish. These materials are made available for use in research, teaching, and private study. Any transmission or reproduction beyond that allowed by fair use requires permission from the owners of rights, their heir(s) or assigns. When required, it is the researcher's responsibility to obtain such permissions.
- Copyright
- Materials may be subject to copyright.
Collection
Silicon Genesis : oral history interviews of Silicon Valley scientists, 1995-2023
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