High Velocity Media: What's Next in Online Advertising Revenue - Draper, Tim; Moe, Michael; Perkins, Tony (Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings, 2009)
If 30-40 percent of our time engaging in media is spent online, then why are only 6-7 percent of all ad dollars going toward online media? Perkins, Tony, CEO of AlwaysOn, Michael Moe, Founding Partner at ThinkEquity, and Draper, Tim, Founder and a Managing Director of Draper Fisher Jurvetson, all comment on how Madison Avenue must learn to bridge the gap between advertising dollars and new media. Furthermore, Draper quotes a case study of DFJ's investment in website Glam; that despite no initial business plan, new revenue-sharing models with bloggers made it the world's 10th largest media site. The panel also points out that for the next generation, YouTube is a more important brand than NBC.
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Keywords: Filmed lectures; Entrepreneurship; Business