Companies Have personalities - Kaplan, Jerry (Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings, 2003)
Kaplan talks about companies having personalities that reflect the personalities of the founders. If you know Bill Gates, you know Microsoft, he says. Entrepreneurs should think about what personality they want the company to have and what personality they themselves have as the founder.
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Keywords: Filmed lectures; Entrepreneurship; Business