Why Google Won Desktop Search - Rosensweig, Dan; Chien, Chi-Hua (Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings, 2010)
Chegg CEO Dan Rosensweig, formerly the COO of Yahoo!, discusses how Google supplanted Yahoo! as the leading desktop search engine during the mid-2000s. Rosensweig points out Yahoo! served many products to many people, and that in contrast, Google created one great tool for a much wider audience. He discusses Google's initial strategy to be unconcerned with search as a revenue stream, and to focus instead developing a better search product - a key to their eventual desktop search success.
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Keywords: Filmed lectures; Entrepreneurship; Business