Cost vs. Price for Medical Stents? - Yock, Paul G. (Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings, 2003)
Yock talks about the costs versus the charges of medical stents. A cynical approach is that the actual metal stents themselves cost 80-90 cents to make and their charge is about $1200. However, there is an enormous amount of R&D effort to get it approved, he says. For example, a clinical trial can cost as much as 10 millon dollars.
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Keywords: Filmed lectures; Entrepreneurship; Business