Genentech's Business Model - McCracken, Joe (Stanford Technology Ventures Program, Entrepreneurial Thought Leaders Seminar, videorecordings, 2006)
McCracken, Joe, Vice President of Business Development at Genentech, describes Genentech's business model where commercialization takes a back seat to science. He differentiates this from other typical pharmaceutical companies and shows how this affects the culture at Genentech. He credits this approach for the successful innovation of several hugely profitable drugs.
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Rights: Copyright © 2006 The Board of Trustees of the Leland Stanford Junior University. All rights reserved.
Keywords: Filmed lectures; Entrepreneurship; Business