Decision analytic approach to customer experience design
Abstract/Contents
- Abstract
- Customer experience influences purchasing behavior. How do we measure this subjective phenomenon called customer experience? What are the best approaches to design customer experience? In my dissertation I present a new approach to assessing customer experience using emotion cues, which is a departure from commonly used self-reporting methods like surveys. I also demonstrate a modeling approach to designing customer experience that can offer more actionable insights than best practices and basic principles. I call this the Decision Analytic Approach to Customer Experience Design.
Description
Type of resource | text |
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Form | electronic; electronic resource; remote |
Extent | 1 online resource. |
Publication date | 2011 |
Issuance | monographic |
Language | English |
Creators/Contributors
Associated with | Han, Byungwook Christopher | |
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Associated with | Stanford University, Department of Management Science and Engineering | |
Primary advisor | Howard, Ronald A. (Ronald Arthur), 1934- | |
Thesis advisor | Howard, Ronald A. (Ronald Arthur), 1934- | |
Thesis advisor | Giese-Davis, Janine (Janine Ellen), 1956- | |
Thesis advisor | Leifer, Larry J | |
Advisor | Giese-Davis, Janine (Janine Ellen), 1956- | |
Advisor | Leifer, Larry J |
Subjects
Genre | Theses |
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Bibliographic information
Statement of responsibility | Byungwook Christopher Han. |
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Note | Submitted to the Department of Management Science and Engineering. |
Thesis | Thesis (Ph.D.)--Stanford University, 2011. |
Location | electronic resource |
Access conditions
- Copyright
- © 2011 by Byungwook Christopher Han
- License
- This work is licensed under a Creative Commons Attribution Non Commercial 3.0 Unported license (CC BY-NC).
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